11 Jan, 2017

Hansgrohe Sign on as Headline Sponsor for ABSA Cape Epic


Since 2012, Hansgrohe has been keeping it clean at the Absa Cape Epic. This year alone they will be providing and managing a world class temporary shower service with 9100 individual showers allowing 1300 riders to cool off after a long day in the saddle at each of the seven overnight stops along the race route.

The global leaders in bathroom and kitchen products are proud to announce that they have stepped up the relationship with the ABSA Cape Epic and will be joining them as the headline partner to the race, sponsoring both the women’s category and the women’s leader jersey.

“This is great news as the women’s category has been growing over the years,” said Absa Cape Epic CEO Lynn Naude. “Hansgrohe’s extension of its relationship will enable us to keep a special focus on our women riders,” she continues.

Since 2014 the Absa Cape Epic has been giving equal prize money to the elite women racers but this has significantly lifted the profile of their category. Besides becoming a headline sponsor for the women’s category, Hansgrohe will continue to provide the showers at each race village.

“We have been involved with this awe-inspiring race since 2012, providing and managing the temporary shower service for riders,” says David Cooper, Hansgrohe Managing Director. “We are passionate about this sponsorship because it allows us to make a deep environmental impact. Using eco-smart technology built into our showers, we have been able to cut water usage in the race by 60% so far. Our showers are fitted with cutting edge low-flow technology which aerates the water and offers a powerful and refreshing shower experience. This kind of water saving is particularly vital in this time of extreme water shortage  and we look forward to using the latest in shower technology to help save water this year,” adds Cooper.

The 2017 ABSA Cape Epic will take place from Sunday, 19 March to Sunday, 26 March 2017 in the Western Cape, kicking off in Hermanus and ending at the Val de Vie estate. Some of the high profile riders in 2017 are the retired American road riders, George Hincappie and Australian Olympic Gold medalist, Cadel Evans. CEOs, small business owners and celebrities like Joel Stransky will also take up the gruelling challenge in 2017!